Efficient warehouse contributes to lower prices.
During the summer of 2010, Element Logic implemented the Automatic Storage & Retrievalsystem AutoStore at the central warehouse of XXL Sport & Outdoor in Gardermoen, Norway.

Use of space and frequent deliveries
Efficient logistics are critical for XXL to provide their customers with known brands at lower prices. “The right product must always be available for our customers”, says warehouse manager Geir Nielsen.

Facts on XXL Sport & Outdoor:
• Norway’s third largest sportssupplier
• Best growth (65% increase in 2009)
• Strategy: Known brands at lower prices
• 14 shops in Norway
• Newly opened shops in Sweden and more on the way
• 175 employees
• Current revenue approx. 1,5 billion NOK
• Website: XXL.no  

Facts on AutoStore:
• 10 000 boxes (75 l)
• 750 m3 storagespace
• 250 m2 floorspace
• 4 ports for picking and/or put-away
• Daily handles goods with a total value of 1 million NOK
• Implemented in existing building under full operation

The main warehouse in Gardermoen is known for it’s high flow of goods and frequent deliveries to it’s shops. AutoStore, with it’s 10 000 boxes and 750m3 of storagespace, manages a large amount of  the small to medium large items. Everyday, a value of about 1 million NOK passes through the system. ”With it’s extreme spaceefficient way, AutoStore has increased our storagecapacity significantly and at the same time allowed us to provide our shops with quick deliveries”, continues Nielsen.
Profitable investment. 
XXL is very satisfied with the investment. ”It was very important for us to quickly get started once we decided on AutoStore as a solution. The project was smooth and painless and we are especially satisfied with being able to use the system a 100% from day one. The fact that cost reductions are even better than estimated makes it even better”, finishes Nielsen.
Element Logic is proud about cooperating with Norway’s strongest growing sportschain. ”XXL confirms how important logistics are for compatitive strength. To be able to supply goods from producer to customer in the cheapest way, demands a lower cost of handling the goods. Constant productavailability requires a high level of service. XXL’s choice of AutoStore’s central role in their logistics strategy is a confirmation of AutoStore’s potential in optimizing warehouse management”, says Terje Skjølberg.